Howto get a good ranking on
This is not easy. Why? Because Google uses a complex algorithm to rank web pages. This ranking formula is extremely important to website owners because knowing which factors Google uses to rank websites is critical to optimisation of your website. The trouble is Google do not tell you what the current ranking formula is!
Google's ranking factors affect how and where you are listed in their search engine results. Since obtaining top positions for your targeted keywords often spells success for your site, knowing Google's ranking factors can be very beneficial.
Everyone knows that Google is the biggest search engine – for example, they account for 64% of visitors to this website. Getting on the first page of Google is essential to the success of any website that is relying on Search Engine ranking.
I have listed below some of the main factors that affect the ranking of your website. You should be optimising your web pages with these factors in mind. Webmasters who concentrate their Google SEO efforts will give their site an edge over the opposition.
The main ranking factors to consider are:
1. Keywords in your Website Title and on your pages
Put your keyword (or keyword phrase) in the title of each page and also in your content. Many webmasters use variations of their keywords on a particular page and also include it in the main headline.
2. Keywords in your URL
It is important to keep your page relevant to the website. It is useful to have your keyword in your URL. A good example is www.website-consultant.com where the keyword is ‘website’. Another example was my old fishing website www.trout-fishing-new-zealand.com where the keywords are 'trout fishing New Zealand'. My SEO mate Ben Kemp suggested that one. That site was #1 for that keyword phrase for 5 years - it has since been replaced by the broader website www.fishing-new-zealand.com.
You should also use your keyword in the secondary headlines. And make sure you place it in the description and your meta tags. But, whatever you do, keep your content readable and useful. Be aware of the text surrounding your keywords as search engines may become more semantic in future years so context is important.
3. Create high quality, relevant content
Content is King! You must have high quality, relevant content on your pages to get a good ranking in Google. Your content should be related to the subject of your site and updated regularly. I try to add a new article every second day. It is the quality of my content that saw my old babyboomers site indexed in two days and ranked #1 after only four weeks.
4. Internal onsite linking
Internal linking is important to your overall ranking. Make sure your linking structure is easy for the spiders to crawl. A simple automated sitemap with links no more than three clicks away from your home/index page is vital.
5. Only get links from to high quality related websites
It is important to only link to high quality (ones with a good Page Rank) sites. Being linked by high quality sites shows the search engines that your website is very useful to your visitors. This became even more critical when Google released the Penguin update that heavily penalised sites with dubiously-gained incoming links. Build relationships within communities on the subject of your site. Be extremely careful with your outgoing links – if they are not high quality and relevant to your website, don’t add them. I even am a bit harsher – if the outgoing link is not producing revenue for my website, I don’t add it. Just ask yourself the question – what’s in it for me if I add this link.
6. Global Linking Popularity
One of the major ranking factors is the Global Linking Popularity of your site. You should try to build plenty of inbound links from quality sites. One simple and effective way to do this is through writing articles and submitting them to the online article directories. Only related websites will pick up and display your articles with your links back to your site. These are usually one-way-links which are more highly-rated by Google.
Articles with quality content that will help the reader first and the links will come naturally.
7. Anchor text is very important
Anchor text is an important factor as these inbound links should be related or relevant to your site's topic. This will play an important role in your rankings. Don't ignore the text surrounding your links and use different anchor text links to avoid keyword spamming.
Keep in mind, as search engines become more semantic, the whole text of your article will probably be considered your anchor text, thus making articles even more important to your rankings.
8. Number and quality of your incoming links
Your inbound links should also come from related high Global Link Popular sites. The more links your have from these popular (related) sites, the higher rankings you will get. Many SEO experts suggest you should have a steady stream of new sites (inbound links) added each month to keep your rankings growing. These links will age and íncrease your rankings after 4 or 5 months. Both quality and quantity is important.
9. Reliable server and service
Like any business, Google is just supplying a product to its customers, so this service must be continuous and available at all times. Make sure you have a good reliable server because any extended downtime when your site is inaccessible to the Google robots (spiders) may be detrimental to your rankings. If it is down for over 48 hours, you could be dropped from the index!
10. Duplicate content is a no-no!
Make certain you don't place duplicate content on your site. This may affect your rankings and get your pages sent to the supplemental index. Be careful not to use duplicate title or mega tags on your pages as this will lower and disburse your internal page rankings, resulting in poor optimisation.
Your overall Search Engine Optimisation strategy should be to provide topical, relevant content and plenty of incoming links. These are most important ranking factors Google uses to rank and display their search engine results. Optimising your site and keywords for these factors will see you have on-line success.