Seven Short Steps to Successful SEO

Confused about SEO?
Here's the Shortest Tutorial Ever on SEO (Search Engine Optimisation)

1) Find the keywords that web surfers are using to find the products/services you are selling/offering. Go to Google Adwords Keywords Tool and enter in the word or phrase that you think web browsers might use to look for your product/service. That will give you a list of words relevant to your business. Think about which words are most likely to get people to do what you want them to do (convert into enquiries/sales) and focus on those words. Then pick one word (or phrase) to use on one page of your site. Then customise that page so it is optimised (will show up in the Search Engines) for that word or phrase.

2) Put keywords in the Page Title. The Page Title is one of the most important things that Google and other search engines consider to determine what a web page is all about. Put your keyword or keyword phrase in the title and keep it short.

3) Put your keywords in your URL (domain name). Google and other search engines use the text in the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the website.

4) Put keywords in the first 200 words of each webpage. The page metadata (Page Description and Keywords) are no longer as important as they used to be. What Search Engines consider now is the first 200 words on each page. You should have 10% of that first 200 words to be your keywords. But note - more than 10% will be likely to be penalised by Google.

5) Put keywords in your H1 text. The H1 text is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.

6) Garner incoming links (links from another website to your website). Not easy but the phenomena of Social Media has made it easier - every blog you post should have a link to your website. Get Twittering and Facebooking!

7) Monitor your Search Engine ranking. Give the search engines some time to index your new page (couple of days) and then keep checking your rank to see what happened and track your progress.

If you want to get some help with SEO, contact me here